Visual Marketing: Definition, Examples and Best Practices

Visual Marketing - What is it and what are its Best Practices - Business 101

Visual marketing is a powerful strategy that leverages images, videos, infographics, and other visual elements to capture attention, convey messages, and engage target audiences. Visuals play a crucial role in shaping brand perception and driving consumer behavior. Today, we will discuss the definition of visual marketing, provide real-world examples, and outline best practices to help … Read more

What is Competitive Benchmarking and How to Do it?

A close-up image of a wooden chess king piece standing on a chessboard, with blurred chess pieces in the background. The focus on the king emphasizes strategy and the importance of key moves in the game, symbolizing leadership and decision-making.

Competitive benchmarking is the process of measuring your organization’s performance against that of your competitors. By gathering data about competitors, you can assess their strengths and weaknesses, allowing you to make informed decisions about how to improve your strategies. The importance of competitive benchmarking cannot be overstated, as it helps businesses identify industry trends, set … Read more

How to Host a Conference Call on Your iPhone – A Beginner’s Guide

Host iPhone conference calls

Setting up a conference call on your iPhone might seem a little daunting if you’re not familiar with the process, but it’s actually easier than you think. Whether you’re looking to connect with colleagues, catch up with friends, or organize a family discussion, your iPhone has built-in features that make it straightforward. In this guide, … Read more

Corporation Pros and Cons: Is It the Right Business Structure for You?

Understand if a corporation suits your goals

When starting a business, choosing the right structure is a major decision. A corporation might seem appealing with its promise of protecting personal assets and offering easy ways to raise money. However, it comes with challenges, including strict regulations and possible double taxation. Learning more about the benefits and downsides of incorporating helps in deciding … Read more

How To Add Resume To LinkedIn? A Simple Guide to Boost Your Profile

How To Add Resume To LinkedIn

LinkedIn has revolutionized the way professionals connect and seek job opportunities. Adding your resume to LinkedIn can significantly enhance your visibility and chances of landing your dream job. A resume on LinkedIn provides a concise, professional snapshot of your career achievements and skills. It serves as an easily accessible portfolio for recruiters and hiring managers … Read more