What is Competitive Benchmarking and How to Do it?

A close-up image of a wooden chess king piece standing on a chessboard, with blurred chess pieces in the background. The focus on the king emphasizes strategy and the importance of key moves in the game, symbolizing leadership and decision-making.

Competitive benchmarking is the process of measuring your organization’s performance against that of your competitors. By gathering data about competitors, you can assess their strengths and weaknesses, allowing you to make informed decisions about how to improve your strategies. The importance of competitive benchmarking cannot be overstated, as it helps businesses identify industry trends, set … Read more