In the past, it was not uncommon for employers to have an abundant amount of well-qualified candidates coming to them looking for work. In fact, the company’s opinion of the candidate used to be the only thing that stood between them and hearing the words, “you’re hired.”
In today’s environment, organizations go head-to-head competing to get the attention of the well-qualified candidate. This creates the need for them to develop relationships with candidates and to have a deep understanding of what candidates are looking for during the recruitment process.
Here is a snapshot of what today’s job seeker is looking for during the recruitment process
They Are Looking For an Easy Apply Process
Everything moves fast nowadays. You can listen to a book during your commute or edit reports while sitting in a coffee shop on your mobile device. When it comes to searching for a job, it is not uncommon for job seekers to do a majority of their job hunting on their smartphones. For many, this is their only means to fill out an application.
When a job seeker is interested in a job on your website, it is best to ensure they can complete the application on their smart phone in a short amount of time. A good way to test this is to actually try filling out your current application online and see for yourself how long the process takes you. Do this while waiting for an appointment or standing in line for something at the store. Keep in mind that today’s job seekers are often on the move, and if your application is complex and hard for them to complete, then they might opt to not fill it out at all. This could leave you missing out on some great potential employees.
They Want Access to Information…and Fast
Employers who keep up their online presence up to date put themselves in a good position. Making it easy for a job seeker to do quick research on your organization lets them know that you take pride in showing what the company is all about. An outdated website or not consistently posting content onto your social media sites might leave job seekers with the wrong idea. Providing information in a quick manner can also work in your favor by giving insight during the interview process on which job seekers took the time to include your online presence in their research, or if they did research at all.
To dive in a bit deeper on the website, when a job seeker is interested in working for a company, they almost always do a Google search to validate how real the company is. Having an updated website is a big part of this. You want to make sure your site is as easy as possible for a job seeker to navigate, find information about your company, and to just give them an overall picture of the business. One thing to keep in mind is to ensure your site is mobile friendly and comes across on smart phone and tablet devices just as easy as it would on a desktop.
They Are Looking for an Organized Process When Scheduling an Interview
Sure, you talk to candidates on the phone and confirm with them the date, time and location their interview will take place, but there are still numerous times recruiters and candidates will get these confirmations mixed up. Keep your interview scheduling process organized by not only confirming the interview via phone call, but also try sending out a confirmation by email or text message as well. This will ensure the job seeker and recruiter have a record of the interview details, and will help eliminate any mishaps.
When it comes to what job seekers are looking for during the recruitment process, technology is at the center of it all. Keeping in mind how much the mobile device has evolved and how it is not uncommon for it to be an arm’s length away from people is key. Providing job seekers an easy way to connect with your organization will help ensure great candidates are at the front of the line for your open positions.